Types of mass communication, examples, courses, PDF | enjoy the education (2023)

Mass Communication has existed since antiquity, when it was present in the basic forms of verbal and non-verbal communication. With the passage of time, the media has immensely transformed from a public communication medium to become a global social communication platform where people can express themselves freely. New technologies and social media platforms have changed the way we perceive the world around us. Furthermore, this explosion of innovations and technologies has also boosted the media industry, leading to colossal career opportunities emerging in this field. In this blog, we'll walk you through the various types of mass communication and the many opportunities you can explore in this ever-growing field.

know all aboutMass communication courses after 12 years

Types of mass communication

Mass communication is termed as a means of dispersing information to a large group of people. It is a means of disseminating information beyond physical and geographic restrictions through various means of communication. From folk songs, dance and theater to radio, video games and social media, mass communication has always been an integral part of the human world. With time and the constant growth of communication technologies, the scope and scope of mass communication has aggressively expanded.

There are basically four types of mass communication:

1. Print:Newspapers, Magazines, Books and Novels, Comics, Newspapers and Publications
2. Broadcast media:Film, Television, Radio
3. External and transit media:Billboards, signs, posters, banners
4. Digital Media/New Media:Social media, video platforms, websites, mobile apps, eBooks, podcasts, online radio

We list the most used types of mass communication, from traditional to new media.

Must Read:Master in Mass Communication

Among the conventional forms and types of mass communication, print media is part of those platforms that facilitate communication mainly through written communication, such as newspapers, books, magazines, etc. In the old days, when cinema and television had not yet appeared, print media was used to publish the latest news and events, as well as for entertainment purposes. Even in the digital age,printIt has not lost its prominence as we still enjoy the morning paper with a cup of tea and also enjoy reading our favorite novels in paperback rather than on screen. The most crucial change introduced in print media is that it has also shifted to online platforms, as many newspapers have established a strong online presence to keep people updated on the latest happenings around the world, just by touching our screens!

You must explore:types of journalism

broadcast media

broadcast mediamainly refers to electronic transmission platforms that are among the fundamental types of mass communication. Whether through radio, films or television programs, this form of mass media realizes the distribution of news, information and entertainment through audio and images through the implementation of electronic transmission platforms. Below we have detailed the three main types of broadcast media i.e. radio, film and television.

Radio

Radio is one of the oldest mass media. It is a medium through which electromagnetic signals are sent over long distances. As a traditional form of mass media, radio was formerly used to make news announcements, broadcast important events, and later on to broadcast music and entertainment talk shows as well. With the digital age, online radio channels emerged, making it more accessible than FM, which worked on certain frequencies and network connections.

Recommended reading:Radio Jockey course

film and television

When Thomas Edison invented Thomas Edison's Kinetoscope, movie phenomena were born. Cinema and television are the main sources of entertainment for more than 90% of the world's total population. It is one of the most popular types of mass communication that includes both the audiovisual aspects of communication. Moving images and sounds, along with interactive storytelling, work together to provide engaging and entertaining content. Furthermore, the TV and film industry is filled with tremendous career opportunities, whether you are a creative writer or an imaginative visualizer. For those who want to pursue a career in this field of television media, there are a multitude of courses available atcinema digitalanfilm editingas well asMedia and Animationycinematography courses!

Check out our exclusive guide onHow to become a filmmaker?

One of the underrated but potential types of mass communication, outdoor media corresponds to the dissemination of information and advertising through our outdoor environments, such as billboards, posters, signs, banners, etc. This form is also used to advertise products or services. how to disseminate social information and raise awareness among the general public. Much like billboards, Transit Media is more dedicated to advertising through billboards, banners, signs and notices on means of transport such as Buses, Metro, Train, among others.

To check:Advertising Courses

Digital/new media

Digital media is one of the recent and popular types of mass communication and it has become an influential form of media today. Also known as new media, it brings together all the attributes of interactive communication, as the Internet offers fast and easily accessible information in various formats. It covers a wide range of media, such as emails, podcasts, blogs, websites, videos, social networks, among others. Be it the digital apps on your smartphone or your favorite video game to play online, digital media has taken over a huge part of our daily activities. ANdigital marketing careerand social media marketing is among the most popular these days as all organizations are constantly striving to create a strong online presence and thus facilitate communication with their target audience.

Explore digital media in depth through our exclusive list of topdigital marketing books!

Examples of types of mass communication

Below are several examples oftypes of mass communication that we use in our daily lives and we can also learn a lot! They are differentmodes of communication and are extremely important. Have a look here:

• movies and movies
  Movies or films are not just a mode of entertainment these days, it is also a way to connect with the masses on a massive scale. Films with social messages are being made to educate and inform the masses. Films or films are released across the country and impact people on a massive scale.
• social media
  Nowadays, social networking sites are a way to connect with the masses. It doesn't matter where in the world you are, but you can connect or keep in touch with other people located in a completely different part. Some examples of social networks are YouTube, LinkedIn, Facebook, Twitter, Instagram, etc.
• books
  Books, whether paperback or electronic, are another important source and example of mass communication. It has a massive reach and provides in-depth information and insights on many topics.
• Propaganda
  Companies that hire the people behind the advertising and how it should be presented to the masses represent certain advertisements in ways that encourage purchase.
• Journalism
  Journalisms such as Print Journalism or Digital Journalism collect relevant information about events that are happening across the country and the world and present it to the masses for consumption. It is one of the most popular forms of mass communication as it reaches the masses on a massive scale.
• Photography
  Photography is one of the most influential and popular mass media. It is a visual means of mass communication and portrays a profound message. With photographs, the masses get a real picture of events taking place and feel more connected to events in the outside world.

Types of mass communication courses

There are a variety of mass communication courses offered by universities and colleges in India and across the world. These are the main types ofmass communication courses:

Graduate Courses in Mass Communication

• Diploma/PG Diploma in Photography
• Diploma in Advertising and Brand Communication
• Diploma in Public Relations and Event Management
• PG Diploma in Journalism and Television Communication

Bachelor of Mass Communication Courses

• Bachelor of Liberal Arts and Sciences in Communication
• Bachelor of Science in Communication - Science, Health, Environment and Risk Communication Bachelor of Fine Arts in Communication Design
• Bachelor of Arts in Media and Screen Studies and Media Arts
• Bachelor of Professional Communication Bachelor of Mass Communication
• Bachelor of Communication - Rhetoric and Political Culture
• BJMC (Bachelor of Journalism and Mass Communication)
• Bachelor of Communication Studies - Communication and Public Advocacy
• Bachelor of Journalism and Mass Communication
• Bachelor in Corporate Communication
• Bachelor of Communication Studies - Communication Management
• Bachelor of Communication - Strategic Communication
• Bachelor of Science in Science and Technology Communication
• Bachelor of Arts in Media Studies

Master's Courses in Mass Communication

• Master in Communication Studies - Global Communication
• Master in Communication Studies - Interpersonal Communication
• Master's in Comparative Media Studies
• Master in Communication Studies - Mediated and Mass Communication
• Master in Intercultural and International Communication
• Master in Journalism and Mass Communication
• Master in Mass Communication - Research in Marketing Communication
• Master in English - Rhetoric and Communication Design
• Master's in English Studies and Communication
• Master in Communication and Media Management
• Master in Communication and Culture Master in Public Communication and Technology

Functions of mass communication

the differentmedia typesThey play varied roles, whether as media, guardians of democracy, impact on popular culture, etc. These are the main functions of mass communication:

• Training: The first and most important role of mass communication is to spread and spread correct, impartial and worldwide information. As social media and mass online forms of communication have emerged, it has become difficult to identify which information is correct and which is not. Therefore, the digital age is full of information, but its authenticity is continually questioned.
• Fast and fast communication: Mass communication also plays a critical role in ensuring fast and speedy communication among the masses. From digital media to broadcast media, each medium has its own way of communicating and messages to convey.
• Entertainment: the types of communication also provide entertainment and infotainment to the masses in the form of music, videos, TV, radio, among others.
• Surveillance: Known as the watchdog of a democracy, Mass Communication also ensures the vigilance of a society by informing us about happenings around the world and keeping us informed about local, national and international happenings.

Benefits of mass communication

Mass communication is the most important source of information for the masses. It keeps the masses informed and updated on events around the world. Without various mass media, 2021 would have been a dismal year. Even during the ongoing pandemic, only through various mass media has the world been updated on the threat posed by Covid 19.

It also has an important role to play in news authenticity. It is the technique of reaching the corners of the world and helping each individual to form their own opinion.

Mass communication also has an important role to play in globalization and making the world a smaller place by keeping everyone connected to each other.

Mass communication job profiles

Various job profiles related to mass communication are mentioned below. Take a look:

• news editor
• screenwriter
• the journalist
• Antenna
• event admin
• Producer
• dinner director
• content writer
• public relations officer
• control the radio
• video jockey

common questions

Therefore, Mass Communication is a vast field full of copious media that is constantly growing in the digital world. We hope this blog on types of mass communication has helped you to gain insight into various media. If you want to take mass communication courses and don't know where to start, schedule a session with ourEdu Leverage experts and help you select an ideal course that aligns with your interests and can help you explore a lucrative career in the media field.